SEO Services

What Is SEO?

It is simply Search Engine Optimization (SEO), a form of Internet marketing broadly categorized into two

1. A process of analyzing and editing your website in order to increase your natural search engine rankings for key terms relevant to your target audiences.
2. Backlinks refer to hyper-links pointing to a particular Web page. Backlinks are important to SEO, because Google considers the quality and quantity of backlinks to determine PageRank.

Benefits of SEO

By researching and targeting strategic key terms that appeal to your target audiences, SEO allows you to be found by a global market of individuals who are seeking whatever it is that you offer. Whether it's a service, a product, a message, or a mission, search engine optimization can provide benefits for just about any type of organization that wants to reach people on the Internet.

When executed properly, the return on investment for search engine optimization can be very high, even when compared to traditional methods such as print advertising and direct mail marketing. Search engine optimization is one of the few marketing strategies where your prospects initiate the contact process by seeking information about organizations just like yours.

Who Uses SEO?

Search engine optimization is used effectivley across a wide range of markets and organizational structures, including seo for B2B and B2C businesses, healthcare SEO, nonprofit organizations, educational institutions, membership associations and other entities.

The SEO Campaign Process

The Search Engine Optimization process is typically executed as a three-month campaign,'
An initial analysis of your current website and the terms used to reach your target audiences online is a critical first step toward an effective and lasting search engine strategy. The Discovery phase helps to objectively assess your site for search engine-friendliness and tells us exactly how your site is currently performing in the major search engines. We also work with you to identify strategic terms related to your business goals. This information can then be utilized to establish a baseline for future reference and help you format your site for improved search engine positioning.