Mobile Services

Developing an Internet presence involves more than just having a website—it means employing the right strategy, delivering an effective message, and selecting the right tools to meet your needs. We approach our web projects with the belief that a website should provide you with more than just a location on the Internet; it should serve as an effective communications tool for achieving your organization's goals.

Our Services 

      1. General website design and Custom website development: 

We construct solid websites that reflect high professional standards for usability, functionality, and aesthetics. From standard informational brochure sites to fully dynamic database-driven solutions, we are prepared to meet the unique needs of your organization.

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  2.   Mobile website design for your business Industry:  

The mobile web presents business owners with more opportunities for connecting with customers than ever before. People on-the-go can search for products and services in their immediate area and from anywhere, at any time. If you're into any business, the mobile web is a game-changer.

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        3.  Mobile Landing Page

Standard website landing pages that are designed for desktop viewing do not display well on a mobile device. If you want to convert visitors on mobile you need to ensure that your landing pages are properly designed for handheld display and touch-screen interaction. Conversely, if you send users to web pages that are difficult to view on a handheld it will make a negative impression and there’s a good chance they’ll move on to a competitor that offers a better mobile experience.

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      4.  Mobile Microsite Design

A mobile microsite is one of the most effective ways to communicate a highly-targeted message or concept in a way that inspires user action. Mobile microsites are all about simplicity - streamlined content, a touch-friendly interface and design that is optimized for display on handheld devices like iPhone, Android and other smartphones. If you want to put your best foot forward in front of the rapidly growing number of visitors who access the web on mobile devices, then designing a mobile microsite is a smart approach.

 

  Key Elements of Mobile Microsite Design

 

A mobile microsite is a collection of targeted web pages that are designed for handheld display. The goal of any microsite is to offer highly targeted content and a strong call-to-action. In the case of a mobile microsite however, there are some other design and development factors that are specific to handheld devices, including:

• Mobile Page Design & Layout
• Mobile-Specific Content
• Touch-Screen Interface
• Call-to-Action and Conversion    

The mobile web truly marks a new frontier for connecting with target users, wherever they may be. Let us help you make the transition to leveraging the mobile web in your future marketing efforts. 

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Some Advantages and Key Features of a Mobile Website and Why your Business need it 

Observe people in any public area these days and there's a good chance you'll see someone browsing the web on a smartphone such as iPhone or Android. In fact, one fifth of Americans access the mobile web each day, according to a 2009 Pew Research Center report, and that number is on the rise. In 2010 nearly 73 million Americans accessed the web via a mobile browser - an increase of 31% from 2009, according to ComScore.

In order to provide this rapidly growing base of mobile web users with an optimal experience, more and more website owners are pursuing mobile web development to ensure that their website is optimized for smartphone display. If the growing number of mobile web users alone isn't reason enough to convince website owners to embrace the mobile web, there are also a number of advantages worth considering.

Improved User Experience

Mobile websites are specifically designed for handheld devices - nobody wants to browse a desktop website on their smartphone! Research on mobile website usability shows that mobile-optimized websites significantly improve user experience and satisfaction, which makes a positive impression when it counts.

Faster Download Speed

Mobile websites are specifically designed for mobile standards and optimal download speed, which means less waiting and more browsing.

Engagement and Context

A mobile website allows you to immediately engage users with mobile-specific features such as click-to-call, mapping functions. Furthermore, if you're a local business mobile is particularly significant as more and more visitors will find your site through location-aware technology that connects users to your website when they are in immediate geographic proximity.

Improved Search/SEO performance

A mobile website provides improved rankings on mobile-friendly search engines such as Google and Yahoo, and also allows placement in a growing number of mobile and local directories.

Brand Identity

Actions speak louder than words - a mobile website immediately helps you stand out and presents a positive, contemporary brand identity for your organization. A mobile-optimized website makes a positive statement before you've said anything.

Portability and Connectivity

A mobile website can be accessed anywhere, any time. This level of constant connectivity provides an unprecedented opportunity to connect with target audiences in new ways, wherever they may be.

Competitive Advantage

A mobile website puts you in a position to stand out among competitors - if your website doesn't look good on a smartphone users will move on to one that does. A mobile website ensures that you - not your competitors - capture visitor attention while you have it.

Integration with Offline Media

Mobile devices are unique in their ability to immediately bridge the gap between online and offline media through the use of QR codes. QR codes can be displayed in print and then, when scanned with a smartphone, translated into electronic messaging such as a website URL, an email address or SMS message. QR codes have been used regularly in Japanese and European advertising for years, and are now getting increasing usage in the US. This means that your advertisements, brochures, posters - even billboards - can contain QR codes that will direct users to mobile landing pages that contain much more information and interactivity than can be afforded on the printed page. This integration between print and web via mobile adds a new dimension of communication to any advertising or outreach effort.

More Flexible and Cost-Effective Than App Development

A mobile website is generally a much less restrictive means to build a mobile presence compared to app development. For one thing, app development requires the production of different apps for different platforms (e.g. iPhone vs. Android vs. Blackberry), and submission to an app store, making apps much more fragmented and expensive to produce with a longer timeline before they reach target visitors. Most importantly, an app requires users to download the app before it can be accessed. On the other hand, a mobile website is universal to all contemporary smartphone browsers, making a mobile website more flexible and cost efficient, with fewer barriers between you and your target users. Of course, there are some applications that are better-suited to an app format (interactive games being a primary example), and often it makes sense to have both an app and a mobile website. But for a well-rounded mobile presence a mobile-optimized website is generally a practical and effective first step.

New Advertising Opportunities

Mobile advertising is growing at a rapid pace and presents many new opportunities for reaching target audiences with unprecedented precision. If your organization advertises on Google AdWords or other PPC networks there's a good chance your ads may also be appearing in mobile listings (depending on your account settings). However, with mobile advertising you'll want to ensure that your ads lead to mobile-optimized landing pages, rather than your regular desktop site, for optimal results and maximum ROI.

Inevitability

The mobile web is no longer a concept - it's a mainstream reality that will impact any organization that aims to communicate with target audiences online. Most leading industry analysts project that within a few short years, mobile phones will overtake PCs as the most common Web access device worldwide. The responsibility now falls on website owners to take advantage of the unique opportunities mobile offers for connecting with the growing number of visitors who will inevitably access their website on mobile devices.

Thinking About Developing a Mobile Website?

If you'd like to learn more about developing a mobile-friendly website for your organization, please complete the inquiry form below, or contact us for a free consult. We'll be happy to learn more about your needs and offer recommendations.